Solei Clip · The full campaign

A little accessory. A whole world around it.

Merci Solei studio editorial with a yellow striped towel and sunny styling — Solei Clip · Studio editorial

The Solei Clip was conceived as the finishing touch to Merci Solei’s beach-day collection. The campaign connected product development, a styled editorial, behind-the-scenes content and the Beijo de Sol pop-up. Each touchpoint gave the same idea a different role: explain the product, show how it feels to wear it, and invite people to discover it in person.

Ana’s contribution

Co-founder, alongside Isabella Mittermayer
Solei Clip development & product storytelling
Styling & creative direction, alongside Laura Rozner
Launch collaborations, invitations & pop-up storytelling

An idea with a purpose

Complete the beach-day wardrobe with a small accessory that belongs beside the brand’s tote, pouch and swimwear.

A visual world

Carry the clip’s colors and playful shape into styling, photography and behind-the-scenes storytelling.

A shared experience

Introduce the product at Beijo de Sol, turning the campaign into a place to browse, try, connect and shop.

01 / The story

First, the idea.

A moodboard set the summer feeling. Sketches and material notes developed the starfish silhouette, glossy yellow finish and pink lettering. The moodboard includes reference photography used for inspiration.

Solei Clip · Inspiration moodboard with reference imagery

Solei Clip · Concept, sketches and materials

Solei Clip · Thank-you note and finished product

02 / The story

Then, bring it to life.

The studio editorial shows the clip as part of a complete look. Styling, citrus props and saturated backgrounds make the accessory recognizable while showing how it is worn.

The product in use

Styling the Solei Clip into a model’s hair against yellow — Styling the accessory

Citrus props and yellow color frame a playful portrait — Color, props and personality

Yellow towel styling and a playful telephone prop — A second expression of the same idea

03 / The story

Give the story room to move.

Paired portraits and playful compositions build variety around the same visual direction. Behind-the-scenes footage takes the audience into the making of the campaign.

Two models in coordinated Merci Solei looks against blue — A consistent campaign language

Two models sharing a playful citrus moment on blue — Shared moments in the studio

Coordinated red and yellow looks against blue — A palette that carries across the series

Overhead studio portrait with citrus and a yellow striped towel — The closing frame

04 / The story

Finally, meet the community.

At Beijo de Sol, the story became an in-person launch at Black Pearl Boba Tea. Product displays, the collection and a drink collaboration brought the brand’s summer world into the café. The launch story documents the clip gifted with bikini purchases.

Solei Clip · April 19 pop-up launch story

Beijo de Sol · Product display

The concept enters the space

Merci Solei collection arranged on a clothing rail — The collection, ready to discover

Guests holding drinks from the Merci Solei and Black Pearl collaboration — The drink collaboration

Merci Solei branded drink in front of Black Pearl signage — Two brands, one experience

A guest discovering Merci Solei products at the pop-up — A physical shopping experience

Guests with Merci Solei shopping bags at the event — The community around the brand

Solei Clip · Behind the scenes of the campaign

The approach

The work started with a summer moodboard and sketches, then translated that direction into butter-yellow acetate, a starfish handle and pink rhinestone lettering. The shoot extended the product’s personality through sunny styling, citrus and yellow-and-blue sets. The launch carried the story into Black Pearl Boba Tea with branded displays, a drink collaboration and the clip offered with bikini purchases.

Why it matters

For a client, this is how one product can become a complete campaign: design gives it a recognizable identity, photography makes that identity tangible, social content tells its story, and an event gives people a way to experience it. The pieces connect, so the brand feels familiar from the first image to the in-person encounter.

Merci Solei · Co-founders Ana Julia Blanco and Isabella Mittermayer. Studio styling and creative direction: Ana Julia Blanco. Management and creative direction: Laura Rozner. Product-development and launch materials supplied by Ana. Moodboard photography is shown as creative reference.