Marketing · Brand world
Co-founded fashion brandMerci Solei
The feeling of an endless summer.
Co-founded by Ana Julia Blanco and Isabella Mittermayer, Merci Solei brought Brazilian swimwear into a playful world of color, products and shared experiences.
Ana’s contribution
- Co-founder, alongside Isabella Mittermayer
- Collaborations & product launches
- Hair-clip development
01 / The story
More than a collection.
Branded accessories and swimwear share the same expressive language. Small touchpoints help make the wider brand recognizable.
02 / The story
A world built around color.
Tonal backdrops and tropical fruit give individual products a distinct setting without losing the connection to the rest of the collection.
03 / The story
Playful, from every angle.
The closing still lifes bring the palette together through texture, shape and considered product arrangements.
04 / The story
Inside the brand.
Sketches, an illustration system, photography selections and social storytelling from the brand archive.
The approach
A focused still-life series ties swimwear, branded accessories and tropical references together. The same color language later informed the Beijo de Sol pop-up and its exclusive product launch.
Why it matters
A recognizable world gives each new product and experience a shared identity, while leaving room for new stories.
Merci Solei · Co-founders Ana Julia Blanco and Isabella Mittermayer. Product imagery from the shared brand archive, created with photography collaborators.